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White Paper: SEO Basics for a Social World

On May 26, 2011, in Internet, by Tyler Gray

In June of 2008 TGB released SEO Basics which was our first comprehensive overview of how one should approach configuring websites for maximum search engine optimization. While this document did an excellent job of covering the the use of meta tags including keywords, title and descriptive tags as well as the role of content, site structure, links and the CMS in SEO, after almost three years it was time for an update. Attached bellow is the revise draft which I edited to include:

  • The impact of changes to changes to Google’s algorithm (The Panda Update)
  • How Google and Bing are incorporating activity on social networks into their search results
  • The rise of new competitors such as Blekko, Qyo.co and DuckDuckGo

While this is not the end-all, be-all of SEO how-to’s, I think it is one of the clearest and most concise outlines for anyone just getting started with SEO optimization:

The Bivings Group- SEO Basics

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