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In case you didn’t catch it, Kentucky Fried Chicken is offering a $20,000 scholarship to a high school senior to send a tweet with the hashtag #KFCScholar about how they exemplify the Col’s commitment to education, or something. From their release: KFC_Twitter

“KFC is asking college hopefuls to tweet why they exemplify Colonel Sanders’ commitment to education and enriching their communities, and why they are deserving of a college scholarship.”

For those of us unable to apply, you can now follow the action on Slurp140!

Do you think this latest marketing promotion will succeed?

Will this promo / others like it be more successful than traditional TV advertising or product placement?

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As better writers than I have already turned out excellent work on the tech policy discussion sponsored by Politico’s @morningtech writers and Qualcomm,  I wanted to draw some attention to what Politico, as a news organization has been doing over the last several months as compared to DC’s other news outlets. (By news outlets, I mean published in print and online.) While newspapers have come a long way since  our 2008 report on the Use of the Internet by America’s Newspapers, Politico stands out in several important regards.

next-42-tech-freemium-inline1. Organizing off-line events to generate unique content and drive traffic

In the last three weeks Politico has organized two events with great speakers that attracted a significant amount of earned media. The October 25th “Political Campaigns and Social Media” panel discussion hosted at GWU was covered live by CSPAN and attended by a capacity crowd. Likewise today’s “#NextinTech” event was attended by a capacity crowd and featured discussions with US CTO Aneesh Chopra, U.S. Senators @MarkWarner and @JohnEnsign, Representatives @AnnaEshoo, ITIF’s Rob Atkinson, Google’s Pablo Chavez and Dell’s Frank Muehleman. So far it has generated at least 715 tweets by 301 influential people and several dozen high impact blog postings. (Not to mention an unknown amount of potential new subscribers for Politico Pro.)

2. Making their reporters available off-line

Outside of online QA sessions and their own book signings, few reporters from other news organizations make public appearances. (Local TV station and online newspaper TBD, which is also a subsidiary of Allbritton Communications being a notable exception.) I intend to do additional research to document this, but from a brief survey of colleagues in the know, similar efforts by other outlets are hard to find. For instance, the Washington Post’s website lists nothing in the way of future or past events. There are just certain things you will hear from reporters in person that you won’t online, such as that Politico’s Ben Smith is often frustrated by the trolling and off-topic comments on his blog. Things like this are objectively true, yet not something really worth him writing or complaining about.

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Since first learning of Facebook’s Project Titan, otherwise rumored to be a “Gmail Killer” last Thursday, I launched a custom instance of Slurp14 0 to track the buzz. With the official announcement of Facebook’s Project Titan, to begin at 1:00pm EST,  the ‘before’ results are presented for your enjoyment: http://www.slurp140.com/titan

With 30 minutes until launch: 8,089 total tweets by 7,533 people that referenced either the URL of the 11/11 TechCrunch article or one of the following search terms: [Project Titan” OR #projecttitan OR Gmail Killer, Facebook AND email]

A couple early points:

SLURP 140  Facebook Project TitanAlthough a few spammers have infiltrated the leaderboard, nobody has really sent more than 1-5 tweets about it pre-launch. Content wise, most tweets are either informative or quick reaction having to do with the competitive environment and whether or not people will actually use this new feature.

Of course, it will be interesting to see if the close ratio between the total number of tweets and the number of people tweeting h o lds.

From viewing the stream on and off, it appears that Facebook has definitely sparked some interest, but the jury is most definitely still out.

For a comprehensive look and analysis of the results check out our Impact Watch blog later this afternoon.

(Image is of the ‘Titan”’ 3-D home movie projector)


Facebook - InternetAttn: Sir Tim Berners-Lee and / or Al Gore

If you haven’t caught it, Nick O’Neill’s 11/8 post  Facebook Now Letting Brands Claim Community Pages details how Facebook is now letting brands claim community pages as their own, which in most cases is a good idea- especially for non-profits.

However like most changes Facebook has made recently, this well-intentioned and long overdue good idea is ripe for abuse and / or hilarity.

So what, exactly does it take to be the “authentic representative” of the Internet on Facebook? Continue reading »

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Besides Slurp140, here are a few of my favorite tools for following the election via social media that have recently come to our attention. Is there a website or tool you recommend?

New York Times: The Election Will Be Tweeted (and Retweeted)

nyt_twitter_joemillerAlthough it is difficult to follow or discern the content of the incoming tweets, the side by side comparison feature is worth exploring. For instance, in the case of Joe Miller and Lisa Murkowski in Alaska, the NYT graph indicates that at least in terms of volume, the buzz around Joe Miller is significantly higher. Also worth exploring is the NYT’s use of customized Google News searches to displays recent headlines about the candidates from the NYT, Washington Post, CNN, the AP, Politico, Fox News, NPR, ANC and CBS. (If your interested in more comprehensive social and traditional media monitoring, our Impact Watch service combines media monitoring with sentiment analysis that can be branded to your organization.)

Politics + Foursquare = GeoPollster

Location-Based Polling - GeoPollsterIn response to my 10/28 post on Foursquare’s I Voted badge, Adam Kraft of GeoPollster wrote in and informed me of GeoPollster, which allows you to cast your vote whenever you check in on Foursquare! After logging onto the GeoPollster site, you are asked to select your political party (Constitution, Democratic, Green, Libertarian or Republican) and add the GeoPollster account as a Foursquare friend.  Although so far, only 272 Fouraquare users have done so, I predict this app will soon be incredibly popular in Washington D.C. as a new front in ongoing completion between Democratic and Republican Hill staffers for domination of our local watering holes.

Facebook Ratings: Election2010

While we will soon know whether in-state Facebook fans are more valuable than out-of-state fans,  the blog All Facebook has created a nifty page that gives a quick overview of how the two primary national parties stack up on Facebook. Although it would be nice to see how all of the races stack up, we understand and appreciate how much a programming would be involved in tracking 435 House and 37 Senate campaigns.
Facebook Ratings - Election 2010Facebook Ratings - Election 2010- house and govs

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